Diageo (DGE)

Company Description:

Diageo plc, headquartered in London, United Kingdom, is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. The company operates through various segments including North America, Europe and Turkey, Africa, Latin America and Caribbean, Asia Pacific, and Global Travel.

Diageo was formed in 1997 from the merger of Guinness Brewery and Grand Metropolitan. Its rich heritage stretches back to the formation of these two companies, with Guinness dating back to 1759 and Grand Metropolitan's origins in a hotel business founded in 1934. Diageo has since evolved into a company with a diverse portfolio and a presence in over 180 countries.

Main Product(s):

Diageo's product range includes a vast selection of spirits, beer, and wine. It is known for some of the world’s most famous brands like Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor, and Smirnoff. The company also owns 34% of the Moët Hennessy drinks division of LVMH.

Short History of Diageo plc:

• 1759 – Guinness Brewery was established by Arthur Guinness in Dublin, Ireland.
• 1934 – Grand Metropolitan's hotel business was founded.
• 1997 – Diageo was formed from the merger of Guinness and Grand Metropolitan.
• 2000s – Expanded significantly through acquisitions, including Seagram's spirits and wine business.
• 2015 – Sold its wine interests to Treasury Wine Estates, shifting focus more on spirits.
• 2020 – Acquired Aviation American Gin and Davos Brands.