About BMW

Company Description:

Bayerische Motoren Werke Aktiengesellschaft, better known as BMW, is a leading player in the global automotive industry, specializing in the design, manufacture, and sale of luxury cars and motorcycles. It operates through Automotive, Motorcycles, and Financial Services segments.

BMW was founded on March 7, 1916, by Camillo Castiglioni, Franz Josef Popp, and Karl Rapp, and is headquartered in Munich, Germany.

Main Product(s):

BMW is known for its range of luxury vehicles and motorcycles. Their product portfolio includes a variety of models under the BMW, MINI, and Rolls-Royce brands, along with a line of high-performance motorcycles.

Short History of Bayerische Motoren Werke Aktiengesellschaft:

March 1916 - Founded as a manufacturer of aircraft engines.

1923 - BMW manufactured its first motorcycle, the R32.

1928 - Entered the automobile sector by acquiring Fahrzeugfabrik Eisenach.

1959 - The company faced financial difficulties but recovered by focusing on sports cars and compact sedans.

1994 - Acquired the British Rover Group, later sold in 2000.

2003 - Introduced the Rolls-Royce Phantom.

2013 - Launched its electric vehicle sub-brand, BMW i.

2020 - Committed to electrification, announcing a range of electric models.