Adidas (ADS)

About Adidas (ADS)


Company Description:


adidas AG, a multinational corporation, is a leading name in the sportswear industry, known for its wide range of athletic and lifestyle footwear, apparel, and accessories. The company operates through several business segments, including Europe, North America, Asia-Pacific, Latin America, Emerging Markets, Russia/CIS, and Others.

Founded by Adolf "Adi" Dassler in 1949, adidas AG has its roots in Herzogenaurach, Bavaria, Germany, where it is still headquartered today. The company started with a focus on sports shoes and has grown into a global sports and lifestyle brand.


Main Product(s):


adidas AG is primarily known for its athletic and lifestyle footwear, but it also produces a wide array of apparel and accessories. The brand is synonymous with sports clothing, running shoes, and innovative sport-specific gear and accessories.


Short History of adidas AG:


1949 - adidas was founded by Adolf Dassler.

1954 - The German national football team wore adidas shoes in their first World Cup win.

1995 - adidas went public on the Frankfurt Stock Exchange.

2005 - Announced the acquisition of Reebok, significantly expanding its market presence.

2017 - Launched the Futurecraft 4D, showcasing innovative 3D-printed soles.

2021 - adidas announced a commitment to increasing sustainability practices across its product lines.

Key Executives:

Name Title Pay Exercised Year Born
Mr. Harm Ohlmeyer CFO & Member of Executive Board 1.45M N/A 1968
Mr. Martin Shankland Head of Global Operations & Member of Executive Board 915.68k N/A 1971
Mr. Guenter Weigl SVP of Global Sports Mktg. & Brand Relations and Employee Representative Member of Supervisory Board 206k N/A 1965
Ms. Petra Auerbacher Project Manager Creative Direction & Employee Representative Member of Supervisory Board 104k N/A 1969
Mr. Frank Scheiderer Director of Finance Strategy & Programs and Employee Representative Member of the Supervisory Board 206k N/A 1977
Mr. Bjorn Gulden CEO & Member of Executive Board N/A N/A 1965
Mr. Arthur Hold Head of Global Sales & Member of Executive Board N/A N/A 1969
Mr. Sebastian Steffen Senior Vice President of Investor Relations N/A N/A N/A
Mr. Jan Runau Chief Corporate Communications Officer N/A N/A N/A
Ms. Aimee Arana Senior VP and GM of Global Product - Training, Running, Core Apparel & Accessories N/A N/A 1977

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