About Beiersdorf (BEI)

Company Description:

Beiersdorf Aktiengesellschaft, a leading company in the Consumer Defensive sector, specializes in Household & Personal Products. Renowned for its skincare products, the company operates globally with a diversified portfolio. Founded in 1882 by pharmacist Paul C. Beiersdorf, it is headquartered in Hamburg, Germany. Over the years, Beiersdorf has established itself as a major player in the personal care market with brands like NIVEA, Eucerin, and La Prairie.

Main Product(s):

Beiersdorf's primary products include skincare and personal care items, with major brands such as NIVEA, Eucerin, La Prairie, and Hansaplast/Elastoplast.

Short History of Beiersdorf Aktiengesellschaft:

1882: Founded by Paul C. Beiersdorf in Hamburg, Germany.
1890: The company was acquired by Oscar Troplowitz, who expanded its product line.
1911: Introduction of NIVEA, now a globally recognized skincare brand.
1970s: Expansion into the global market.
2001: Acquisition of the American brand La Prairie, expanding into the luxury skincare segment.
2019: Strategic focus shift to skin care and digitalization under the "C.A.R.E.+ strategy".