About Puma (PUM)

Company Description:

PUMA SE is a renowned name in the world of athletic and casual footwear, apparel, and accessories. The company thrives in the sports industry, providing high-quality products for the fastest athletes on the planet.

Founded in 1948 by Rudolf Dassler, PUMA SE has established a strong presence in Herzogenaurach, Erlangen-Höchstadt, Germany, where it's currently headquartered.

Main Product(s):

PUMA SE's product range primarily includes athletic and casual footwear, apparel, and accessories. These products cater to both professional athletes and fashion-conscious consumers.

Short History of PUMA SE:

1948: PUMA was established by Rudolf Dassler after splitting from his brother, Adolf Dassler, who founded Adidas.

1950s-60s: Gained recognition for innovative football boots and running spikes.

1970s: Expanded into casual wear and became popular in the fashion industry.

1990s: Faced financial difficulties but rebounded with a new marketing strategy focusing on fashion and lifestyle.

2007: Became a subsidiary of the French luxury group Kering.

2018: Kering announced its plan to spin off PUMA to its shareholders, leading to PUMA becoming an independent company again.