Beiersdorf (BEI)

About Beiersdorf (BEI)

Company Description:

Beiersdorf Aktiengesellschaft, a leading company in the Consumer Defensive sector, specializes in Household & Personal Products. Renowned for its skincare products, the company operates globally with a diversified portfolio. Founded in 1882 by pharmacist Paul C. Beiersdorf, it is headquartered in Hamburg, Germany. Over the years, Beiersdorf has established itself as a major player in the personal care market with brands like NIVEA, Eucerin, and La Prairie.

Main Product(s):

Beiersdorf's primary products include skincare and personal care items, with major brands such as NIVEA, Eucerin, La Prairie, and Hansaplast/Elastoplast.

Short History of Beiersdorf Aktiengesellschaft:

1882: Founded by Paul C. Beiersdorf in Hamburg, Germany.
1890: The company was acquired by Oscar Troplowitz, who expanded its product line.
1911: Introduction of NIVEA, now a globally recognized skincare brand.
1970s: Expansion into the global market.
2001: Acquisition of the American brand La Prairie, expanding into the luxury skincare segment.
2019: Strategic focus shift to skin care and digitalization under the "C.A.R.E.+ strategy".

Key Executives:

Name Title Pay Exercised Year Born
Mr. Vincent Warnery CEO & Chairman of the Executive Board 2.01M N/A 1968
Prof. Manuela Rousseau Head of Corp. Social Responsibility & Employee Representative Deputy Chairman of Supervisory Board 138.5k N/A 1955
Ms. Astrid Hermann CFO & Member of Executive Board 810k N/A 1973
Mr. Ramon A. Mirt Member of the Executive Board 2.31M N/A 1965
Mr. Patrick Rasquinet Member of the Executive Board 975k N/A N/A
Mr. Oswald Barckhahn Member of the Executive Board 969k N/A 1967
Ms. Grita Loebsack Member of the Executive Board 1.37M N/A 1970
Nicola D. Lafrentz Labor Relations Director & Member of the Executive Board 759.5k N/A 1976
Mr. Reiner Hansert Director of Legal Affairs Europe & Employee Representative Member of Supervisory Board 142k N/A 1961
Ms. Barbara Saunier Chief Information Officer N/A N/A 1955

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