About Booking Holdings Inc. (BKNG)

Company Description:

Booking Holdings Inc. is a leader in the online travel industry, providing services through its globally recognized brands. The company operates through various segments, including Booking.com, Priceline, KAYAK, Agoda, Rentalcars.com, and OpenTable. These platforms collectively cater to a wide range of travel and restaurant reservation services.

Founded as Priceline Group Inc. in 1997, the company rebranded to Booking Holdings Inc. in 2018, reflecting its broader commitment to the travel sector. The company is headquartered in Norwalk, Connecticut, United States.

Main Product(s):

Booking Holdings offers a range of online travel and related services, including accommodation reservations, rental car services, airline tickets, and restaurant bookings. Its platforms are known for providing comprehensive travel solutions for both leisure and business travelers.

Short History of Booking Holdings Inc.:

• 1997 – Founded as Priceline Group Inc.
• 2000 – Survived the dot-com bubble burst and began to show profitability.
• 2011 – Acquired Booking.com, significantly expanding its European market.
• 2014 – Acquired OpenTable, entering the restaurant reservation space.
• 2018 – Rebranded to Booking Holdings Inc., reflecting its expanded portfolio.
• 2020 – Navigated through the COVID-19 pandemic with strategic shifts to adapt to changing travel norms.