About NIKE, Inc. (NKE)

Company Description:

NIKE, Inc. is a world-renowned leader in athletic footwear, apparel, equipment, and accessories. Known for its iconic “Just Do It” slogan and the swoosh logo, NIKE operates through numerous segments including NIKE Brand North America, NIKE Brand Europe, Middle East & Africa, NIKE Brand Greater China, NIKE Brand Asia Pacific & Latin America, Global Brand Divisions, Converse, and Corporate.

Founded by Phil Knight and Bill Bowerman on January 25, 1964, as Blue Ribbon Sports and officially becoming NIKE, Inc. in 1971, the company is headquartered in Beaverton, Oregon, USA.

Main Product(s):

NIKE's primary products include athletic footwear and apparel, sports equipment, and accessories, with the brand being a major player in the global sports and lifestyle market.

Short History of NIKE, Inc.:

• January 1964 – Blue Ribbon Sports, which would become NIKE, was founded by Phil Knight and Bill Bowerman.
• 1971 – The company became known as NIKE, Inc., and introduced the swoosh logo.
• 1980 – NIKE went public, listing its shares on the stock exchange.
• 1990s – Expanded its product line and global presence dramatically.
• 2004 – Launched NIKE Free, a line of shoes that aimed to mimic barefoot running.
• 2020 – Amidst the global pandemic, NIKE increased its digital sales significantly.
• 2023 – Continues to lead in innovation and digital consumer engagement.