About Chipotle Mexican Grill, Inc. (CMG)

Company Description:

Chipotle Mexican Grill, Inc. is a leader in the fast-casual restaurant industry, known for its focus on simple, fresh, and responsibly sourced ingredients. The company specializes in Mexican-inspired foods such as tacos and burritos. Chipotle operates in an industry segment that emphasizes quality ingredients and quick service.

The company was founded by Steve Ells on July 13, 1993, and is currently headquartered in Newport Beach, California, United States.

Main Product(s):

Chipotle's menu is centered around tacos, burritos, bowls, and salads, with an emphasis on high-quality ingredients and customizable options. The brand is known for its commitment to natural and organic ingredients and has been a significant player in the movement towards more responsible fast-food options.

Short History of Chipotle Mexican Grill, Inc:

• July 1993 – Chipotle was founded by Steve Ells.
• 1998 – McDonald's Corp. became a major investor, helping the chain expand rapidly.
• 2006 – Chipotle made its initial public offering (IPO).
• 2010 – The company announced its commitment to using locally sourced produce and naturally raised meat.
• 2015 – Faced a major E. coli outbreak, leading to a revamp in food safety protocols.
• 2018 – Brian Niccol appointed as CEO, ushering in a new era of digital innovation and menu expansion.
• 2020 – Amid the COVID-19 pandemic, Chipotle experienced a surge in digital orders, accelerating its digital transformation.