Monster Beverage Corporation (MNST)

About Monster Beverage Corporation (MNST)

Company Description:


Monster Beverage Corporation is a key player in the beverages industry, particularly known for its energy drinks. The company operates globally, offering a variety of energy drink brands, including the renowned “Monster Energy®” line.

Founded as Hansen Natural Corporation in the 1930s, Monster Beverage Corporation rebranded itself in 2012 to focus primarily on energy drinks. The company is headquartered in Corona, California, United States.


Main Product(s):


Monster Beverage Corporation primarily focuses on energy drinks. Its flagship product, Monster Energy®, is complemented by other popular brands such as Relentless, NOS, and Full Throttle. The company also offers natural sodas, fruit drinks, and ready-to-drink iced teas.


Short History of Monster Beverage Corporation:


  • 1930s – The company was originally established as Hansen Natural Corporation.
  • 2012 – Rebranded as Monster Beverage Corporation to focus on its energy drink lines.
  • 2015 – Entered into a strategic partnership with The Coca-Cola Company, which acquired a 16.7% stake in Monster.
  • Recent Years – Expanded its product portfolio and global presence, continuously innovating and launching new flavors and products.

Key Executives:

NameTitlePayExercisedYear Born
Mr. Rodney Cyril Sacks H.Dip.Law, H.Dip.TaxCo-CEO & Chairman1.85MN/A1950
Mr. Hilton H. SchlosbergCo-CEO & Vice Chairman1.83MN/A1953
Mr. Thomas J. KellyChief Financial Officer1.01M2.22M1954
Mr. Guy P. CarlingPresident of EMEA1.18M2.91M1977
Ms. Emelie C. TirrePresident of the Americas1.36M6.13M1970

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