The Trade Desk, Inc. specializes in providing a technology platform for ad buyers, offering a self-service cloud-based platform that allows clients to create, manage, and optimize data-driven digital advertising campaigns. The company primarily focuses on empowering ad buyers with a comprehensive and efficient way to purchase and manage digital ad space across a variety of media.
Founded in 2009 by Jeffrey Terry Green and Dave Pickles, The Trade Desk has established its headquarters in Ventura, California, United States.
Main Product(s):
The Trade Desk's main offerings include a data-driven digital advertising platform that enables the buying of media across a multitude of channels, including display, video, audio, and social, on a multitude of devices like computers, mobile devices, and connected TV.
Short History of The Trade Desk, Inc:
2009 – Founded by Jeffrey Terry Green and Dave Pickles.
2016 – The company went public with one of the most successful IPOs of the year.
Recent Years – Focused on expanding its platform capabilities, including advancements in connected TV and AI-driven advertising.